How Referral Tracking Works (Cookies, Clicks & Attribution)

Created by Mark Kemp, Modified on Fri, 21 Feb at 11:41 PM by Mark Kemp

Understanding How Blu Brain Ambassador Referrals Are Tracked

Earning commissions as a Blu Brain Ambassador depends on how your referral link is tracked. This guide explains how cookies, clicks, and attribution ensure you receive credit for your referred sales.


1. How Referral Tracking Works

When someone clicks your unique referral link, our system tracks their visit and any purchases they make. This tracking uses cookies, which store your ambassador ID for a set period.

Key Points:

  • Your referral link includes a unique tracking code identifying you as the referrer.

  • A cookie is stored on visitors' devices when they click your link.

  • You earn a commission if they complete a purchase within the cookie duration.

? Example Referral Link:
https://blubrain.co.uk/?ambassador=yourusername


2. Cookie Duration & Expiry

A cookie ensures that even if the visitor doesn't purchase immediately, you still receive credit if they return and complete an order later.

Blu Brain Cookie Policy:

  • 30-Day Cookie Window – You earn a commission if a visitor buys within 30 days of clicking your link.

  • Last-Click Attribution – If multiple affiliates refer the same person, the last referral link clicked gets credit for the sale.

If the visitor clears cookies or uses a different device, the tracking may reset.


3. What Affects Referral Tracking?

? Ensuring proper tracking:

  • Visitors must click your referral link before purchasing.

  • If they use a different device or browser, the cookie may not transfer.

  • Private browsing or ad blockers may prevent cookie tracking.

  • You may not receive credit if they click another affiliate's link after yours (due to last-click attribution).

Best Practices for Maximum Tracking:

  • Remind users to click your link directly before purchasing.

  • Use UTM parameters for advanced campaign tracking.

  • Regularly share your link across multiple platforms to increase clicks.


4. Where to Find Your Referral Link

Your unique referral link is available in your Ambassador Dashboard under:

? Ambassador Links → Copy Your Referral Link

You can also create custom campaign links to track different promotions.


5. How to Check if a Referral Was Tracked

? Go to your Ambassador Dashboard and check the following:

  • Traffic Log – Shows who clicked your link.

  • Referrals Section – Lists all approved, pending, and rejected commissions.

? View your stats:
Ambassador Dashboard → Referrals → Track Earnings

If a referral isn't tracking properly, ensure:
1️⃣ The visitor clicked your link before purchasing.
2️⃣ They completed their order within the 30-day cookie window.
3️⃣ They didn't click another affiliate's link after yours.


6. Troubleshooting Referral Tracking Issues

If you believe a referral hasn't been tracked correctly:

Steps to check:
1️⃣ Ask the customer if they clicked your referral link before purchasing.
2️⃣ Confirm they didn't use a different device or browser.
3️⃣ Contact [email protected] with order details for review.


7. Final Tips for Successful Referral Tracking

Maximise your earnings with these best practices:
Always share your correct referral link (avoid manual typos).
✅ Encourage customers to purchase immediately after clicking.
Track your clicks and conversions in the dashboard.
✅ Remind customers not to clear cookies before purchasing.
Stay consistent in promoting your link across multiple channels.

By understanding how referral tracking works, you can optimise your marketing strategy and increase your commissions!

  Need help? Contact us at: [email protected]

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